Apple has released a full-length trailer for the upcoming Super Bowl LX Apple Music Halftime Show, featuring headliner Bad Bunny. The trailer arrives ahead of the February 8 event and showcases the Puerto Rican artist’s performance style, while controversy continues to surround the high-profile event.
Bad Bunny Returns to Super Bowl Stage as Solo Headliner
Apple announced Bad Bunny as the Super Bowl LX Apple Music Halftime Show performer in September 2025. This marks the artist’s first time serving as the sole headliner for the event, following his previous appearance as a guest performer during the 2020 halftime show alongside Shakira and Jennifer Lopez.
The performance also represents a milestone as the first under Apple Music’s sponsorship, following the company’s takeover of halftime show sponsorship from Pepsi.
New Trailer Features Multicultural Performance
The newly released trailer showcases Bad Bunny performing “BAILE INoLVIDABLE” alongside dancers representing multiple nationalities, styles, and cultural backgrounds. The video builds on a shorter teaser Apple released during the initial September announcement.
Apple Music subscribers can access Bad Bunny’s catalog through the streaming service, which requires a subscription priced at $10.99 per month with a one-month free trial available for new subscribers.
Event Faces Ongoing Scrutiny
The halftime show selection has reportedly drawn attention from multiple quarters since the announcement. According to reports, US Secretary of Homeland Security Kristi Noem stated that ICE would have a significant presence at the event. The NFL has indicated it is not reconsidering the performance despite external pressure.
Apple has largely maintained distance from the surrounding discourse thus far. However, with the trailer now public and the February 8 game date approaching, the company may find it increasingly difficult to remain removed from the conversation.
What to Expect from the February 8 Event
Super Bowl LX is scheduled for February 8, 2026. The halftime show is expected to be one of the most-watched performances of the year, continuing the tradition of attracting massive viewership alongside the game itself.
Apple Music’s involvement extends beyond simple sponsorship. The company typically leverages these high-profile events to promote its streaming service and showcase exclusive content to a global audience exceeding 100 million viewers.
FAQ
Q: Do I need an Apple Music subscription to watch the halftime show?
A: No. The Super Bowl halftime show will be broadcast as part of the standard Super Bowl coverage on television and streaming platforms. An Apple Music subscription is only required to access Bad Bunny’s music catalog on the streaming service.
Q: Is this Bad Bunny’s first Super Bowl performance?
A: No. Bad Bunny previously appeared as a guest performer during the 2020 Super Bowl halftime show with Shakira and Jennifer Lopez. This is his first time as the sole headliner.
Q: When does the Super Bowl LX take place?
A: Super Bowl LX is scheduled for February 8, 2026.
MacReview Verdict
Apple continues to leverage major cultural events like the Super Bowl to strengthen Apple Music’s brand visibility and subscriber appeal. The Bad Bunny halftime show represents a strategic choice that targets a diverse, global audience while maintaining Apple’s commitment to high-profile entertainment partnerships. While external controversies persist around the event, Apple appears focused on delivering a compelling performance that showcases both the artist and the streaming platform. The February 8 performance will likely draw significant viewership and could serve as an effective promotional vehicle for Apple Music subscriptions, particularly among younger demographics and international audiences.
