Apple TV has set a new world record with an ambitious drone marketing campaign for the second season of Monarch: Legacy of Monsters. The streaming service deployed 3,000 drones in a nighttime spectacle featuring Godzilla, Kong, and other monsters from the series, marking one of the company’s most aggressive promotional efforts to date.
Record-Breaking Drone Show in Los Angeles
The event took place last Friday in Los Angeles, where Apple and Legendary Entertainment created aerial formations reaching 500 feet into the air. According to reports, the show set a new world record for drone displays, though specific details about the record category were not disclosed. Stars from the series, including Kurt Russell and his son Wyatt Russell, attended the event.
The drones formed massive representations of iconic monsters from the MonsterVerse franchise, creating a visual spectacle visible across the Los Angeles skyline. Apple has released promotional footage of the event, showcasing the scale and technical complexity of the coordinated display.
Apple TV Escalates Marketing Strategy
This campaign represents a continuation of Apple’s increasingly ambitious marketing approach for its original content. Earlier in 2025, the company generated significant attention for Severance season 2 by installing a Lumon workstation at Grand Central Terminal in New York City, complete with actors performing in character throughout the day.
The Monarch drone event appears to match or exceed that effort in terms of scale and public visibility. By creating a large-scale outdoor spectacle, Apple is leveraging physical marketing activations to drive awareness for its streaming content in ways that go beyond traditional advertising.
Monarch Season 2 Premieres This Week
Monarch: Legacy of Monsters season 2 debuts on Apple TV on Friday, February 27, with the first episode available to stream. Following the premiere, new episodes will be released weekly through May 1, maintaining the platform’s standard rollout strategy for high-profile series.
The sci-fi series expands on the Legendary MonsterVerse universe, which includes films like Godzilla and Kong: Skull Island. The first season is currently available on Apple TV for viewers looking to catch up before the new season launches.
Apple TV Subscription Details
Apple TV is available as a standalone subscription for $12.99 per month. The service is also included in the Apple One subscription bundle, which combines multiple Apple services at a discounted rate. Apple One offers several tiers depending on which services subscribers want to include alongside Apple TV.
FAQ
Q: When does Monarch: Legacy of Monsters season 2 premiere?
A: The second season premieres on Apple TV on Friday, February 27, with subsequent episodes releasing weekly through May 1.
Q: How much does Apple TV cost?
A: Apple TV is available for $12.99 per month as a standalone subscription, or bundled at a discount through Apple One.
Q: Do I need to watch season 1 before watching season 2?
A: Season 1 of Monarch: Legacy of Monsters is available to stream on Apple TV for viewers who want to watch the series from the beginning.
MacReview Verdict
Apple’s record-setting drone show for Monarch: Legacy of Monsters demonstrates the company’s commitment to creative, large-scale marketing for its streaming content. By investing in experiential campaigns that generate organic attention and social media buzz, Apple is differentiating its promotional strategy from competitors who rely primarily on digital advertising. The success of these activations likely depends on converting public awareness into actual viewership, but Apple’s willingness to take creative risks with its marketing budget suggests confidence in the content itself. For subscribers, the increased investment in promotion may signal that Apple TV is betting heavily on Monarch as a flagship franchise for the platform.
